M&S's Bold Claim: Are These £18 Easter Eggs Truly the Best of 2026?
Marks & Spencer has made a daring proclamation, labeling its latest creations as "THE Easter eggs of 2026." This announcement comes just weeks after the retailer's Dippy Egg Cookie Cup captivated social media, setting high expectations for these new additions to their Easter lineup. With TikTok reviews already praising them as "unreal" and "the best Easter eggs ever," the hype is undeniable. But at £18 per egg, the critical question remains: do they justify their premium price tag?
What's Inside M&S's New Filled Easter Eggs?
The collection features two distinct offerings: the Collection Pistachio Filled Shell Milk Chocolate Egg and the Collection Salted Caramel Filled Shell Milk Chocolate Egg. Both are crafted with Belgian milk chocolate and boast intricate designs. The pistachio variant includes a layer of pistachio nut paste blended with white chocolate, adorned with chopped roasted pistachios, while the salted caramel version features a layered shell with sea salt flakes. Available nationwide in M&S stores and online via Ocado, these eggs target consumers seeking a luxurious Easter indulgence.
A Food Writer's Verdict: Surpassing Expectations
Following a previous letdown with M&S's viral Dippy Egg Cookie Cup, expectations were cautiously managed. However, these filled Easter eggs delivered a pleasant surprise. The chocolate shell is notably rich and creamy, reflecting the high-quality standards M&S is known for, as evidenced by their popular Big Daddy chocolate bars and recent wins in blind taste tests.
The salted caramel egg offers a savory-sweet experience with buttery, nutty notes, though the salt distribution can be inconsistent, adding an element of variety. It draws comparisons to Cadbury Caramel Cake bars but elevates the concept with a touch of sophistication and sea salt. Meanwhile, the pistachio egg impresses with its velvety smooth filling and satisfying crunch from chopped pistachios, appealing even to those who typically avoid pistachio flavors.
Practical Considerations: Price and Portion Size
At £18 each, these eggs are undeniably a luxury item, especially amid ongoing cost-of-living pressures. While not an essential purchase, they represent a worthwhile splurge for those with disposable income seeking a premium treat. A key insight from testing is their substantial size and richness; one egg can easily serve three to four people, making sharing a cost-effective option. The filling is concentrated at the bottom, leading to a messy but enjoyable eating experience that aligns with indulgent desserts.
Final Assessment: Contenders for the Title
While it's premature to crown them definitively as the year's best without broader comparisons, M&S's filled Easter eggs are strong contenders. Their quality, flavor complexity, and heft make them stand out in the crowded Easter market. For chocolate enthusiasts and those celebrating with a special treat, these eggs offer a memorable, albeit pricey, experience. Ultimately, if you're willing to invest in a gourmet Easter delight, these products are unlikely to disappoint, but consider splitting the cost to maximize value.
