Lidl, the discount supermarket chain renowned for its bargain prices and unpredictable middle aisle, has once again captured the attention of food enthusiasts by reintroducing what many consider its "best ever" bakery item. The retailer's in-store bakery, which was crowned the nation's favorite in 2024, has a devoted following, with items like the All Butter Croissant selling 122 units every minute. However, a seasonal treat is now rivaling that classic pastry in popularity: the Mini Egg Brownies, back just in time for Easter 2026 at an affordable price of only 89p each.
The Return of a Fan-Favorite Treat
Last available in March 2025, the Mini Egg Brownies have made a highly anticipated comeback ahead of the Easter season. These limited-time items feature a rich brownie base topped with a layer of chocolate and scattered with colorful crushed Mini Eggs. It is important to note that these are not Cadbury chocolates but Lidl's own-brand version of the sweet treat. Despite this, customers have expressed overwhelming enthusiasm for the product, with many hailing it as exceptional in taste and value.
Shopper Reactions and Social Media Buzz
On social media platforms like Facebook, responses to the brownies have been overwhelmingly positive. In comments on a post by New Foods UK, shoppers shared their excitement. Tyanna Riddiford exclaimed, "These are absolutely amazing!!!" while Helen Tyndall wrote, "Had one yesterday, best brownie EVER." Emma Owen added to the praise, stating, "I didn't think they could get much better." Others, such as Yasmin Lockett, admitted they "couldn't stop thinking about them," and Helen Neilson described them as "unreal." Tiffany Hawkings agreed, saying, "They are delicious as I just had one," and Micha McGhee declared, "Okay, I'm a Lidl girlie now." Several customers even claimed they felt an urgent need to visit Lidl immediately to purchase the brownies.
However, not all feedback was without criticism. Some shoppers noted that the brownies are quite small in size. One customer mentioned having to buy four to feel satisfied, and Michelle Clark shared, "They were nice but sooooo small!" This minor complaint aside, the overall reception has been highly favorable, cementing the item's status as a must-try seasonal delight.
Limited Availability and Additional Easter Offerings
The Mini Egg Brownies are a limited-time item in Lidl's bakery section, meaning they will likely only be available for a few weeks or until stocks run out. Shoppers are advised to act quickly if they wish to sample this popular treat. In addition to the brownies, Lidl is enhancing its Easter lineup with other innovative bakery-inspired products. Starting March 1, 2026, the retailer will launch two new items: the Deluxe Belgian Chocolate Croissant Bakery Egg and a deluxe egg shaped like a doughnut.
The croissant egg features a golden caramelized white chocolate shell with biscuit and shortbread pieces, finished with a milk chocolate drizzle and cocoa nibs. The doughnut egg has a Belgian milk chocolate shell blended with shortbread and fudge pieces, topped with caramelized white chocolate and fudge sprinkles. Both items are priced at £9.99 each for customers using the Lidl Plus App, or £12.99 without it, offering a premium twist on traditional Easter chocolates.
Why Lidl's Bakery Stands Out
Lidl's bakery has earned a cult following due to its consistent quality, affordability, and seasonal innovations. With accolades like being named the nation's favorite bakery in 2024, it continues to draw shoppers with items that blend creativity and value. The return of the Mini Egg Brownies exemplifies this strategy, tapping into seasonal trends while maintaining budget-friendly prices. As Easter approaches, these treats are set to become a highlight for many, combining nostalgic flavors with modern convenience.
In summary, Lidl's reintroduction of the Mini Egg Brownies at 89p each is a significant move in the competitive retail bakery market. With rave reviews from customers and limited availability, these brownies are poised to be a hot commodity this Easter season. Coupled with new bakery-inspired Easter eggs, Lidl is solidifying its reputation as a go-to destination for affordable and delicious seasonal treats.
