The psychological horror film Obsession has become one of the most profitable movies of all time, surpassing $148 million at the global box office against a minuscule budget of just $750,000. Released on May 15, the film has already earned nearly 200 times its production cost after its third weekend in theaters.
Record-Breaking Performance
Distributed internationally by Universal Pictures, Obsession was initially backed by indie outfit Tea Shop Productions and later joined by genre powerhouse Blumhouse after its September premiere at the Toronto International Film Festival. Notably, the film's weekend earnings increased each week—a rare phenomenon driven by strong word-of-mouth and critical acclaim.
Domestically, Obsession has grossed over $104.7 million, while international markets contributed $43.2 million. The film holds a stellar 96% rating on Rotten Tomatoes from 242 reviews, with audiences rating it 94%. Critics have called it 'wildly entertaining' and 'wickedly clever.'
Profitability in Context
Projections suggest Obsession could earn up to $250 million before its theatrical run ends, potentially yielding a 333-times return on its budget. For comparison, Avatar, the highest-grossing film ever, earned $2.92 billion but only 12 times its $237 million budget. However, Obsession still trails The Blair Witch Project, which earned $248.6 million from a $200,000 budget—a 1,243-times profit.
Behind the Film
Written, directed, and edited by YouTuber Curry Barker in his theatrical debut, Obsession follows hopeless romantic Bear (Michael Johnston), who buys a supernatural toy that grants his wish for friend Nikki (Inde Navarrette) to fall in love with him. The wish comes at a sinister price, leading to disturbing consequences.
Industry Impact
Actor Mark Duplass, star of Backrooms, praised the success of both films as a 'glimmer of hope' for Hollywood. He noted that creators using accessible technology and building audiences online can now achieve box office success, potentially influencing studio decisions.
Obsession and Backrooms are both currently in theaters.
