High street giant H&M has unveiled a major new activewear collection under its H&M Move line, designed to offer premium performance at an accessible price point. The new Wellness Edit, launching in 2026, features a fresh SculptMove collection and marks a significant expansion for the brand's athleisure offerings.
Inside the SculptMove Collection
The centrepiece of the launch is the new SculptMove design, engineered for both style and intense activity. Key pieces include gym leggings crafted to contour the body, sports bras, tops, and sweatproof ensembles. In a niche but practical addition, the range also features waterproof jewellery designed to withstand workouts without tarnishing.
The leggings are specifically tailored for high-intensity disciplines like Pilates, Hyrox, and HIT sessions. They are made from a blend of recycled nylon and elastane, offering support and flexibility. The collection launches in a palette of black, white, soft sand, and a pomegranate berry tone.
Beyond Clothing: A Full Wellness Arsenal
H&M Move's vision extends far beyond standard gym wear. The 38-piece Wellness Edit is a holistic kit for the modern fitness enthusiast. The range includes:
- Hand and wrist weights for resistance training.
- A non-slip mat towel for home workouts.
- A frosted tote bag to upgrade your gym kit.
- Swimwear for aquatic exercise.
- Beauty tools like face rollers and gua sha stones.
- Fragrance and make-up items.
This comprehensive approach underscores the brand's intent to cater to all aspects of a wellness-focused lifestyle. Marie Fredros, Head of Design at H&M Move, stated the collection aims to help customers 'glow from the inside out' and face the future 'with purpose and power'.
Affordable Price Points Rival Premium Brands
Perhaps the most compelling aspect of the launch is its affordability. With prices starting at £15.99 and rising to £44.99, H&M Move is positioning itself as a direct and accessible rival to premium activewear labels like Lululemon, Gymshark, Nike, and Vuori.
Selected items are already available to shop. Highlights include the Medium Support Sports Bra with SoftMove™ for £19.99, Sports Leggings for £27.99, and the innovative Waterproof Hoop Earrings for £19.99. The collection is set to drop fully online and in stores imminently, as part of H&M's broader plan to encourage movement in any form.
