V&A East Museum Opens in Stratford with Mayor Khan Hailing Cultural Diversity
The long-awaited V&A East Museum will finally open its doors to the public this Saturday, April 18, in a significant cultural milestone for London. Mayor Sadiq Khan officially inaugurated the new five-storey venue, located in the heart of Queen Elizabeth Olympic Park in Stratford, East London, praising it as a powerful example of why "diversity is our strength."
Olympic Legacy and Community Investment
Originally conceived in 2016 as part of the legacy plans following the London 2012 Olympics, the museum represents a conscious effort to ensure the East End benefits long-term from hosting the iconic games. Mayor Khan emphasized that there was a risk of the area being abandoned after the Olympics, comparing it to a "spaceship" that came and disappeared.
"The East Enders that I spoke to didn't really see the long-term benefits of the Olympics," Khan told the Local Democracy Reporting Service during an exclusive tour. "We've tried incredibly hard over the last 10 years to make sure that the homes that are built here are for local residents, so they're affordable, and that the jobs that are created here are accessible."
The Mayor highlighted substantial investments totaling £614 million in the East Bank development, with the V&A itself receiving £98 million. "Why? Because I think this part of London deserves the best in terms of culture and education," he stated.
First Major Exhibition: The Music is Black
The museum's inaugural exhibition, "The Music is Black: A British Story," explores how Black British music has shaped British and global culture over the past 125 years. Key highlights include:
- Stormzy’s 2019 Glastonbury vest designed by Banksy
- Joan Armatrading’s childhood guitar
- Fashion worn by Seal, Sade, and Skin
- A specially commissioned painting by Sir Frank Bowling
Mayor Khan expressed particular delight that the first exhibition celebrates the contributions of Black Britons, naming artists like Dame Shirley Bassey, Sade, Stormzy, Little Simz, and the Sugababes. "This is a reminder of our diversity being a strength," he said. "This is the reminder about it making us culturally richer rather than culturally poorer."
Cultural Hub in East London
The V&A East Museum joins other major attractions in the area, including Abba Voyage, the V&A East Storehouse, and Sadler's World East, creating a vibrant cultural destination. Gus Casely-Hayford, V&A East Director, noted: "Over 10 years in the making, we're delighted to open V&A East Museum, a space created with and for our audiences, including young people and east Londoners."
The opening marks a significant step in fulfilling the Olympic legacy, ensuring that the East End continues to thrive as a center for culture, education, and community engagement for Londoners and visitors alike.



