Modern Witch Turns Mystical Skills into £44k Annual Business
Lilith Wildwood, a 56-year-old psychotherapist and self-described modern witch from Nottinghamshire, has built a thriving career teaching women how to transform their mystical abilities into sustainable online businesses. With an annual income of approximately £44,000, she combines Tarot, psychology, and deep inner work to help clients create meaningful external change through internal transformation.
From Financial Struggle to Home Ownership
Wildwood's journey hasn't been without challenges. Growing up in a single-parent family where money was extremely tight, she later accumulated £15,000 in debt while raising her child as a single parent on benefits. "Money was very tight but as children we never felt any stress," she recalls of her childhood, noting one meal consisted of sharing a boiled egg with her sister.
After earning an MA in psychotherapy and receiving an autism diagnosis six years ago, Wildwood began to understand why traditional office work had been impossible for her. "I am highly sensitive to my surroundings," she explains.
Building a Mystical Business Empire
Wildwood's business model focuses on helping "magical women" develop professional skills around their innate abilities. "I help women turn their mystical or healing skills into sustainable online businesses," she says. This includes teaching clients how to offer Tarot readings, healing sessions, psychic consultations, and create online courses on spiritual development topics.
Her services range from £160 for psychotherapy sessions to £450 for personal business mentoring. She also runs group courses, having taught 30 people in year-long programs and 150 in shorter courses over the past year.
Monthly Financial Breakdown
With a variable monthly income averaging around £3,573, Wildwood's expenses include:
- Mortgage and rent for her shared-ownership property: £1,500
- Council tax: £158
- Utilities and television license: £182
- Groceries for herself and her cat: £610
- Car-related expenses: £158
- Insurance: £180
- Business expenses: £121
She sets aside £500 monthly for tax purposes, as her net income after business expenses is approximately £36,000 annually.
Reclaiming the Witch Identity
Wildwood acknowledges that identifying as a witch can hinder business prospects, but she sees it as a political statement. "We have valuable skills, such as healing or herbalism," she asserts, noting that witches have been vilified for centuries despite their work focusing on helping people transform their lives.
She has faced direct prejudice, including a Facebook comment suggesting "burn the witch," and criticism from those who believe spiritual services shouldn't be monetized. "People can be nasty," she admits, but remains committed to reclaiming the term.
Financial Philosophy and Future Goals
Wildwood's biggest financial challenge has been maintaining home ownership after years of instability. "I ended up buying a shared-ownership property and so I have to pay a mortgage and rent," she explains, noting the £1,500 monthly housing cost represents a significant portion of her income.
Her top financial advice is straightforward: "Do everything you can to not borrow money, avoid debt because it's expensive." She also incorporates what she calls "money magic" into her practice, using ritual and intention to help navigate financial challenges.
Now settled in a detached bungalow purchased in 2023 after two years of sofa-surfing while saving £20,000 for a deposit, Wildwood has created what she describes as "the perfect place for me" after 56 years of housing insecurity.
The modern witch emphasizes that her work is less about traditional spell-craft and more about practical transformation: "It's more about psychology, awareness, embodiment, and transformation than magic tricks."
