London rapper Professor Green is launching a new fast food restaurant called Proper Good in Soho in mid-September. The venue, located at 3 Soho Street, W1D 3QF, follows the format of his existing PG Fast Food branch in Glasgow, which offers a build-your-own-meal concept rather than standard burgers or fried chicken.
Customisable Meal Options and Toppings
Proper Good's menu features four base meal options: potato puffs, a South Korean-inspired UFO sub, loaded rice, and a loaded salad. Customers can then add toppings such as miso salmon, pot roast beef, cheesy beans, or pickled red chilli peas. The restaurant also offers a range of dips and sides, including probiotic slaw, yoghurt ranch dressing, and spicy chimichurri.
The Asian-influenced menu extends to drinks like mango matcha and blueberry boba. For dessert, Proper Good serves frozen grapes in flavours such as 'unicorn' and 'upside down cheesecake', adding a healthy touch to the offering.
Glasgow Success and London Prospects
The Glasgow branch has received positive reviews on TripAdvisor, with customers praising its unusual and healthy choices. One satisfied visitor described it as 'a taste explosion' and noted that 'meeting Professor Green out of the blue was a nice surprise'.
While cracking the busy central London market could be challenging, Proper Good's location on Soho Street is an underserved thoroughfare between Oxford Street and Soho Square. This makes it convenient for shoppers to visit, whether they want a matcha, a sandwich, or unicorn frozen grapes for their children.
Celebrity Food Ventures Trend
Professor Green joins a growing list of musicians entering the food industry. Eminem has a Detroit restaurant called Mom's Spaghetti, Snoop Dogg appears in Just Eat ads, Blur's Alex James makes artisanal cheeses, and Ed Sheeran has a hot sauce named 'Tingly Ted's'. Proper Good aims to stand out with its customisable format in the competitive London dining scene.
