If the nation's shopping habits are anything to go by, 2025 was the year Britain wanted to pull the duvet over its head and sleep right through. From top-rated mattresses to blackout sleep masks, the most-purchased items of the last twelve months paint a picture of a populace craving comfort, quality, and a serious dose of rest.
A Year for Hibernation and Home Comforts
Faced with a news cycle featuring Trump's return to office and Kim Kardashian's acting ventures, the urge to retreat was palpable. The data from reader purchases confirms it: the collective favourite was the Otty Original Hybrid mattress, though ongoing delivery delays mean we won't dwell on it here. Even without it, the list reads like a luxury hotel inventory, signalling a clear priority for self-care and domestic bliss.
Your second most-snapped-up item was the Spotlight Sonic Pro electric toothbrush, praised by expert Alan Martin for its impressive cleaning power at a non-ridiculous price. It boasts up to 70 days of battery life, ensuring your oral hygiene routine doesn't falter.
Waking Up Gently and Staying Cosy
The desire for a gentler start is clear from the popularity of sunrise alarm clocks. While the Lumie Bodyclock Spark 100 made the top 20, its more affordable sibling won even more hearts. Readers were seemingly enchanted by reviewer Pete Wise's description of being roused by a "kittens purring" alarm tone and other natural sounds like goats bleating.
For braving the chill, the Ocoopa rechargeable hand warmers were a runaway hit. These magnetic, USB-chargeable devices proved perfect for cold commutes or even warming toes in bed.
Style, Beauty, and the Great Outdoors
Fashion had a practical winner: the Antler overnight bag. Fashion editor Jess Cartner-Morley reported strangers stopping her to ask about this "genius carry-on," thanks to its clever suitcase-compatible strap and perfect under-seat size.
Beauty sleep got a boost from the sub-£10 MyHalos blackout sleep mask, an ergonomic design that doesn't crush eyelashes. For when rest isn't enough, your favourite beauty buy was the budget-friendly L'Oréal Paradise Big Deal mascara, celebrated for building length without clumping.
Even escapes to nature were sleep-focused, with many opting for the Simond inflatable trekking mattress, named the best budget camping mattress for its comfort and tiny pack size.
Smart Splurges and Budget Wins
You were willing to invest in cutting-edge tech, as shown by the demand for the Shark CryoGlow LED face mask. At around £300, it was a pricey but popular choice for its foolproof treatments for blemishes, redness, and fine lines.
Yet the cost-of-living crisis also shaped choices. The "best budget" pick in numerous guides consistently won, like the Spear & Jackson Razorsharp Advantage secateurs. At just £10.95, these were the cheapest but most popular item on their list, proving hard work doesn't require a high price.
In the kitchen, the Stanley AeroLight Transit insulated mug reigned supreme. Its spill-proof design, proven by a writer's vigorous trampette test, and all-day heat retention made it the top kitchen purchase.
For the home office, the Slouch Task One office chair was hailed for making "light work of even the most epic working days." And proving some recommendations have lasting power, the Sage Bambino Plus coffee machine remained a top buy over a year after its initial five-star review, praised for its fast, hassle-free coffee.
This curated list of 2025's hits reveals a nation investing thoughtfully in everyday quality, seeking both innovative treats and reliable, value-driven essentials. It seems we're building comfortable nests, ready for whatever 2026 may bring.
