IKEA has announced plans to launch an online secondhand marketplace in the UK, positioning itself as a direct competitor to established platforms such as eBay and Vinted. The move, revealed on Tuesday, will allow customers to buy and sell pre-owned IKEA furniture directly through the company's website, marking a significant expansion of its sustainability strategy.
How the marketplace will work
The platform, which is set to go live later this year, will enable UK customers to list their used IKEA items for sale, with the company handling payments and providing a secure transaction process. Sellers will be able to upload photos and descriptions of their furniture, while buyers can browse listings by category, location, and price. IKEA will take a commission on each sale, although the exact percentage has not been disclosed.
According to IKEA, the initiative is part of its broader commitment to become a 'circular business' by 2030, aiming to reduce waste and extend the life of its products. The company has already tested similar secondhand platforms in other countries, including Sweden and Norway, where the response has been positive.
Competition and market impact
The UK secondhand market has grown rapidly in recent years, driven by platforms like eBay and Vinted, as well as dedicated furniture resale sites. IKEA's entry into this space is expected to intensify competition, particularly in the furniture category, where the company's brand recognition and existing customer base could give it an edge.
Industry analysts note that IKEA's move could also appeal to environmentally conscious consumers who are increasingly looking to buy secondhand as a way to reduce their carbon footprint. The company has not yet provided specific sales targets or projections for the UK platform.
Next steps
IKEA plans to roll out the marketplace in the UK before the end of 2026, with a full launch expected in early 2027. The company will initially focus on furniture and home accessories, with potential expansion to other product categories in the future. Customers will also have the option to have items delivered through IKEA's existing logistics network, although collection points will be available for larger items.
This development underscores the growing trend of major retailers embracing the circular economy, as they seek to meet both consumer demand and regulatory pressure to reduce waste. IKEA's entry into the secondhand market is likely to reshape how UK consumers buy and sell used furniture, offering a trusted alternative to existing platforms.
