Jaguar Land Rover (JLR) has reported a dramatic slump in sales for the final quarter of 2025, following a devastating cyber attack that crippled production and cost the firm nearly half a billion pounds. The Tata-owned automotive giant saw wholesale volumes collapse by more than 40% in the three months to the end of December.
Production Paralysis and Plummeting Sales
The massive cyber incident, which struck in September, brought vehicle assembly to a standstill. JLR confirmed that production only returned to normal levels by mid-November, causing severe disruption to its global supply chain. This directly led to a stark decline in sales figures, with wholesale volumes falling to just 59,200 units. Retail sales also suffered, dropping by 25% to 79,600 vehicles for the quarter.
The company cited a perfect storm of challenges beyond the cyber attack. These included the planned wind-down of current Jaguar models ahead of new launches and the ongoing impact of incremental US tariffs on its exports to the American market. The combined effect was a severe blow to the firm's quarterly performance.
A £500m Financial Blow and Government Support
The financial repercussions of the attack have been staggering. For the second quarter of its financial year (the three months to 30 September 2025), JLR reported a pre-tax loss of £485m, excluding exceptional items. This represents a catastrophic reversal from the £398m profit recorded for the same period in 2024.
Overall, the company lost £134m in the first half of its financial year, compared to a profit of £1.1bn in the first half of 2024. In response to the crisis, the UK government unveiled a £1.5bn finance package to support JLR. The carmaker itself also organised a £500m funding boost for its beleaguered supply chain to aid recovery.
Industry-Wide Impact and Recovery Efforts
The attack on JLR sent shockwaves through the entire UK automotive sector. Data from the Society of Motor Manufacturers and Traders (SMMT) showed that UK car production fell by 27.1% in September 2025, highlighting the incident's broad disruptive effect.
JLR's Chief Executive, Adrian Mardell, addressed the challenges, stating the firm's performance was impacted by "significant challenges, including a cyber incident that stopped our vehicle production in September and the impact of US tariffs." He added, "JLR has made strong progress in recovering its operations safely and at pace following the cyber incident." The company is now focused on rebuilding its operations and navigating the additional headwinds of global trade tariffs and model transition.
