Hull's Remarkable Revival: From 'Worst' UK City to National Geographic Hotspot
Hull's Transformation into a Top Travel Destination

Kingston upon Hull, a city long burdened by an unfair reputation, is experiencing a stunning renaissance. Once infamously labelled one of the UK's 'worst' places to live in a 2003 guide, Hull has defiantly rewritten its narrative. Its crowning as the UK City of Culture in 2017 was a pivotal moment, showcasing its rich maritime heritage and creative spirit. Now, the city has reached a new pinnacle, earning a prestigious spot on National Geographic's list of the world's top travel destinations for 2026, ranking alongside global giants like Vancouver and Beijing.

From Punchline to Pride: A City Reclaimed

For decades, residents of Hull fought against dismissive stereotypes. The city's inclusion in the 'C**p Towns' guide became a symbol of the misconceptions they battled. However, the tide turned decisively with the City of Culture title, which acted as a catalyst for national and international recognition. This journey from underdog to must-visit location is a testament to the city's authentic character and resilience.

Lynn Carratt, a proud Hull native, encapsulates the local sentiment. She describes Hull as a place of 'deep and often underestimated history', championing its unpretentious nature and quiet creativity. "I love Hull because it doesn't pretend to be anything it's not," she explains. "There's an honesty to it." Carratt credits the city for nurturing iconic musical talent like Paul Heaton and Fatboy Slim, and speaks passionately about the unique local dialect and culinary quirks, such as the beloved 'pattie' and 'chip spice'. For her, the city's greatest asset is its people: "warm, funny, straight-talking, and completely without airs or graces."

Exploring the Heart of Hull: The HU1 Postcode

Visitors should head straight for the HU1 postcode area, recently hailed as the coolest in the UK. This vibrant district encompasses the city centre, the historic Old Town, and the Albert Dock. Its crown jewel is The Deep, a spectacular award-winning aquarium that is the city's top tourist draw, featuring an underwater tunnel and diverse marine exhibits.

History buffs will be enthralled by the Streetlife Museum of Transport, home to a 200-year collection of vintage vehicles set within the cobbled streets of the Old Town. Culture vultures can explore the Ferens Art Gallery and the Humber Street Gallery. Further must-see attractions include the majestic Hull Minster, the expansive East Park, the bustling Marina, and the Wilberforce House Museum.

For sustenance, the historic Ye Olde White Harte pub, dating from 1550, offers a drink in the famed 'Plotting Parlour' from the English Civil War. The trendy Paragon Arcade is a foodie hotspot, offering everything from Asian street food at Salt And Pepper Club to indulgent brunch at Milchig.

Practical Travel Tips for Your Visit

Reaching Hull is straightforward. A direct LNER train from London King's Cross takes approximately 2 hours and 30 minutes, with fares starting from £20. By road, the journey from the capital takes just over four hours.

Once there, navigating the city is easy. An extensive bus network operated by East Yorkshire Buses and Stagecoach covers Hull and its surroundings. The city is also cycle-friendly, with numerous dedicated routes. Drivers will find ample parking at major shopping centres, and a frequent Park and Ride service offers convenient access to the city centre. For exploring wider East Yorkshire, Northern Rail provides local services to destinations like Beverley and Scarborough.

Hull's story is one of spectacular transformation. No longer defined by outdated jibes, it stands confident, rich in culture, history, and character. As National Geographic's endorsement proves, this is a city that has not only changed perceptions but has genuinely earned its place on the world stage. 2026 is the perfect time to discover why.