One of the travel sector's leading digital marketplaces, GetYourGuide, is reportedly preparing for a significant sale of existing shares, potentially valuing the company at several billion Euros. This move signals a robust recovery for the travel experiences industry following the pandemic's severe impact.
Berlin-Based Giant in Advanced Talks
Sky News has learned that the Berlin-headquartered company is currently in discussions with investment banks to appoint advisors for a secondary share offering expected to occur in the coming months. This development follows GetYourGuide's announcement in October that it was approaching a milestone of €1 billion (£871 million) in annual revenue and had achieved profitability for the first time in its history.
Industry sources indicated on Sunday 4 January 2026 that a final decision to proceed with the share sale has not been formally made. Notably, there is said to be no pressure from the company's existing investors to initiate the transaction at this time.
Riding the Post-Pandemic Wave
Chief Executive Johannes Reck attributed the company's strong performance to a powerful post-lockdown surge in demand for experiences. "After two years being locked down, experiences were the one thing that people wanted to do," Reck stated. "We were ready for that and we rode on that wave."
The platform's growth is underscored by a record-breaking quarter last year, during which customers booked more than 10 million experiences – its most active period to date. GetYourGuide's investor roster includes the high-profile SoftBank Vision Fund.
Valuation and Funding History
The company last raised capital in 2023, when Singapore's state fund Temasek and private equity giant KKR participated in a funding round that combined equity and debt, totalling $194 million. That round was reported to value GetYourGuide at approximately $2 billion.
Any new secondary share sale is anticipated to be priced at a premium to that previous valuation, reflecting the company's improved financial health and market position. A spokesman for GetYourGuide has declined to comment on the current share sale discussions.
