Brad Pitt is being sued by a penis cream company in a bizarre legal dispute that has captured public attention. The intimate brand Beau D. has filed a lawsuit against Pitt's company, Beau Domaine, alleging trademark infringement and unfair competition under California law.
The Background of the Dispute
In 2022, Brad Pitt co-founded a beauty brand called Le Domaine with the Perrin family, a prestigious wine-making dynasty in France. However, last summer, the company rebranded to Beau Domaine, a move that has sparked legal action from the Malibu-based company Beau D., which sells a product called 'D. Cream' for male genitalia.
Beau D. accuses Beau Domaine of trademark infringement, false designation of origin, and unfair competition under California's Business and Professions Code. The company claims that the rebranding has caused confusion among consumers regarding the origin of the products.
Failed Settlement Attempts
According to reports, Beau D. founder Brandon Palas made three attempts to resolve the matter privately before filing the lawsuit. Palas discovered the name change through friends who alerted him to the similarity in branding. The lawsuit seeks a permanent injunction to force Beau Domaine to change its name and branding, as well as damages exceeding $75,000.
Distinctive Branding Differences
One notable difference between the two companies is Beau D.'s use of a sperm-shaped cursor on its website, which promotes the D. Cream. The product is priced at $56 per 50ml tub, with instructions to 'rub it in for maximum moisture, smoothness and potency.' The description adds that 'D. Cream puts power in your package.' The brand also offers a 'Lip Salve' that 'puts power in your pucker.'
In contrast, Beau Domaine offers a range of anti-aging products and a best-selling three-step skincare ritual called 'Brad's Complete Routine.' The company does not sell any specific cream for male genitalia.
Palas's Statement
Beau D. told Air Mail that the lawsuit is not about publicity or punishment. Palas stated: 'It's about protecting the integrity of what we've spent years building and ensuring independent brands have the right to grow without being overshadowed or diluted.'
Metro has reached out to Beau Domaine and Brad Pitt for comment on the lawsuit.
