Premier League betting sponsor ban: What's next?
Premier League clubs face a major sponsorship shift as betting firms are banned from shirts from 2026/27. Discover where the smart money is heading now.
Category : Search result: World Cup sponsorship
Aviva signs £4.5m per season stadium deal
Insurance giant Aviva has renewed its sponsorship of Dublin's Aviva Stadium until 2030 in a deal worth £4.5m per season. Discover how this compares to other UK stadium deals.
FIFA hunts new beer sponsor as Budweiser eyes UEFA deal
Exclusive: Football's governing body faces potential sponsorship crisis as Budweiser explores UEFA partnership, putting lucrative World Cup contract in jeopardy.
Half Yours Wins Dramatic Melbourne Cup 2025
Jockey Jamie Melham guides Half Yours to stunning Melbourne Cup triumph in one of the closest finishes in the race's legendary history. The six-year-old gelding defied expectations in Australia's most prestigious horse racing event.
Mullins targets historic Melbourne-Breeders' Cup double
Irish racing legend Willie Mullins reveals ambitious plans to conquer both the Melbourne Cup and Breeders' Cup in a single season, potentially making horse racing history with his elite stable.
McGregor fires Celtic to League Cup final after Rangers win
Callum McGregor's late strike seals Celtic's place in the Scottish League Cup final after breaking Rangers' stubborn resistance in a tense Old Firm semi-final at Hampden Park.
India Wins Women's Cricket World Cup in Epic Final
In a nail-biting World Cup final showdown, India's women's cricket team clinched victory against South Africa, marking a historic moment in women's sports with record-breaking performances and unforgettable drama.
FA Cup Upsets: Carlisle Stun Reading, Gateshead Beat Wimbledon
League Two underdogs Carlisle United produced a stunning FA Cup shock by beating Championship side Reading, while National League Gateshead eliminated League Two AFC Wimbledon in a night of cup drama.
Australia's World Cup dream shattered by India in semi-final
Australia's hopes of ending their women's cricket World Cup drought were dashed in a dramatic semi-final showdown against India, setting up a tantalising final against England.
Mary Earps: Near-quit revelation in biography
England goalkeeper Mary Earps opens up about mental health battles, near-quitting football, and the personal struggles behind her World Cup heroics in raw new biography extract.
Weekend Sport: England vs Australia & World Cup Final
Don't miss this weekend's sporting drama as England clash with Australia in both rugby and cricket, while the Women's World Cup final promises footballing history.
WTA's commercial struggles threaten women's tennis golden era
While elite players like Swiatek and Gauff deliver breathtaking tennis, the WTA struggles with commercial growth and scheduling chaos. Can the tour capitalise on its golden generation?
Ireland beat All Blacks in Chicago rugby thriller
Ireland claim dramatic 27-24 victory over All Blacks in Chicago showdown as both teams build towards Rugby World Cup. Historic match sets stage for global tournament.
India stun England in women's cricket World Cup thriller
A spectacular batting collapse sees England's World Cup hopes dashed as India's women secure a dramatic victory that reshapes the tournament landscape.
Spain's World Cup stars sign Old Spice sponsorship
Spain's triumphant World Cup squad swaps football kits for fresh scents as young stars seal groundbreaking partnership with grooming giant Old Spice in landmark deal.
India Women Stun Australia in Record World Cup Chase
India's women cricketers pull off miraculous record chase against defending champions Australia to secure place in World Cup final in breathtaking encounter.
Principality Stadium naming rights deal faces major hurdles
Exclusive insight reveals the significant commercial hurdles facing the iconic Welsh stadium as it searches for a new naming rights partner in a challenging market.
FIFA slammed over World Cup ticket price hikes
FIFA faces mounting criticism over soaring World Cup ticket prices as fans and experts warn the beautiful game is becoming unaffordable for ordinary supporters.
India Stun Australia in World Cup Semi-Final Thriller
In a stunning upset at the Women's Cricket World Cup, India defeated favourites Australia in a nail-biting semi-final encounter that kept fans on the edge of their seats until the final ball.
Tony Popovic appointed Socceroos head coach
Former Perth Glory manager Tony Popovic takes charge of Australia's national team with ambitious vision to elevate the Socceroos to new heights on global stage.
Carabao Cup: Arsenal vs Chelsea in Quarter-Final Derby
The Carabao Cup quarter-final draw has delivered fireworks with Arsenal drawn against Chelsea in a massive London derby, while Manchester City face a tricky trip to Leeds United. Discover all the fixtures and potential paths to Wembley.
Newcastle beat Tottenham 2-1 in Carabao Cup thriller
Newcastle United secure dramatic 2-1 victory over Tottenham in Carabao Cup fourth round with Anthony Gordon's spectacular winner at St James' Park.
Man City edge Swansea in Carabao Cup thriller
Manchester City narrowly avoided a major cup upset against Swansea City, with Jérémy Doku's brilliant performance securing a 3-2 victory in a pulsating Carabao Cup clash at Swansea.com Stadium.
Arsenal Beat Brighton on Penalties in Carabao Cup Thriller
Gunners advance to Carabao Cup quarter-finals after dramatic penalty shootout victory against brave Brighton at Emirates Stadium
Carabao Cup: Arsenal survive scare, Man City cruise through
A night of thrilling Carabao Cup action saw Premier League giants tested as Arsenal needed penalties to overcome Brighton while Manchester City dominated Swansea in the fourth round.
Carabao Cup Prize Money: What London Clubs Really Play For
Discover the surprising truth about Carabao Cup prize money and why Premier League giants compete for more than just cash in this prestigious tournament.
Liverpool beat Palace 2-1 in Carabao Cup extra-time
Jurgen Klopp's Reds overcome stubborn Crystal Palace defence in thrilling 2-1 extra-time win at Anfield to progress in Carabao Cup
Edwards Builds New England Era After World Cup Exit
England coach Charlotte Edwards looks to the future after World Cup exit, pledging to develop young talent and build a new dynasty in women's cricket.
England's World Cup dream ends in semi-final thriller
In a heart-stopping Women's Cricket World Cup semi-final, England's title defence ends in dramatic fashion as South Africa secure historic three-run win to reach final.
Lionesses' World Cup Hopes Hit by Injury & Defeat
England's women suffer concerning 2-1 loss to Brazil as defensive vulnerabilities and a serious injury to key forward Aggie Beever-Jones raise World Cup alarm bells.
Page 4 of 4