Sabalenka vs Gauff: WTA Finals Blockbuster
Aryna Sabalenka and Coco Gauff renew their rivalry in a blockbuster WTA Finals showdown while Jessica Pegula takes on Jasmine Paolini in a crucial round-robin encounter.
Category : Search result: WTA sponsorship
Rybakina wins WTA Finals thriller as Swiatek dominates
Kazakhstan's Elena Rybakina survives fierce challenge from Ekaterina Alexandrova while world number one Iga Swiatek proves unstoppable in WTA Finals group stage action.
FIFA hunts new beer sponsor as Budweiser eyes UEFA deal
Exclusive: Football's governing body faces potential sponsorship crisis as Budweiser explores UEFA partnership, putting lucrative World Cup contract in jeopardy.
Gauff battles past Paolini in epic WTA Finals opener
Coco Gauff survives major scare against Jasmine Paolini in dramatic WTA Finals opener, while Sabalenka and Pegula prepare for heavyweight showdown in Cancun.
Coco Gauff's Second Serve Revolution at WTA Finals
American tennis sensation Coco Gauff reveals the tactical masterstroke behind her WTA Finals triumph - a completely transformed second serve that left opponents reeling.
Swiatek storms into WTA Finals semis after Rybakina epic
World number one Iga Swiatek battles past Elena Rybakina in a thrilling three-set marathon to secure her spot in the WTA Finals semi-finals, while Amanda Anisimova continues her stunning comeback story.
Anisimova: How honesty sparked tennis comeback
American tennis star Amanda Anisimova reveals how brutal honesty about mental health struggles and burnout paved the way for her remarkable return to top-level competition.
Gauff's serving troubles return in WTA Finals defeat
American tennis star Coco Gauff's serving demons returned to haunt her in a straight-sets defeat against compatriot Jessica Pegula at the WTA Finals, raising concerns about her form ahead of the new season.
Swiatek demolishes Keys in WTA Finals warning
World number one Iga Swiatek sends shockwaves through the WTA Finals with a crushing 6-1, 6-1 victory over Madison Keys, establishing herself as the player to beat.
WTA's commercial struggles threaten women's tennis golden era
While elite players like Swiatek and Gauff deliver breathtaking tennis, the WTA struggles with commercial growth and scheduling chaos. Can the tour capitalise on its golden generation?
Spain's World Cup stars sign Old Spice sponsorship
Spain's triumphant World Cup squad swaps football kits for fresh scents as young stars seal groundbreaking partnership with grooming giant Old Spice in landmark deal.
Principality Stadium naming rights deal faces major hurdles
Exclusive insight reveals the significant commercial hurdles facing the iconic Welsh stadium as it searches for a new naming rights partner in a challenging market.
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