ChatGPT to trial adverts for free users
OpenAI will begin showing targeted ads to free ChatGPT users in a US trial, aiming to offset billions in losses while keeping the core service free for most.
Category : Search result: targeted advertising
ChatGPT to Show Ads in US in Revenue Drive
OpenAI will begin testing advertisements in ChatGPT for US users, marking a shift for the AI chatbot. Ads will appear alongside answers, with strict content safeguards in place. Discover the details and CEO Sam Altman's stance.
ICE Racial Profiling Reports Surge Under Trump
US citizens and permanent residents of colour report being targeted by ICE agents. Share your story with the Guardian if you've experienced racial profiling.
Supermarkets' Secret: They Know You're Pregnant Before Family
UK retailers are cashing in on customer data, acting like media agencies. Tesco and Sainsbury's lead a £5bn retail media revolution. Discover how they know your secrets.
Heineken Tube Sign Rebrand Divides London
Heineken's temporary rebrand of the Bakerloo line to 'Bakerl0.0' has ignited a fierce debate about advertising on London's iconic Tube network. Read the expert arguments for and against.
Bakerloo Line rebranded 'Bakerl0.0' for two-week campaign
London's Bakerloo line is temporarily renamed 'Bakerl0.0' as TfL partners with Heineken 0.0, offering free alcohol-free beer and suspending the tube drinking ban. Discover the details and how to get your free drink.
Spotify stops running US government ICE recruitment ads
Spotify confirms it is no longer running US Immigration and Customs Enforcement recruitment ads after the Trump administration campaign ended. The move follows artist protests and listener backlash.
X UK Profits Slump 65% as Advertisers Flee
Turnover at Elon Musk's X in the UK collapsed from £69.1m to £28.8m in 2024. The platform faces a brand safety crisis and political pressure. Read the full financial breakdown.
Woman killed by ICE officer in Minneapolis operation
A woman is dead after a US immigration enforcement officer fired shots during a major ICE operation in Minneapolis. The DHS claims she attempted to run over agents. Read the latest on this developing story.
Why a marketer welcomes the HFSS junk food advert ban
Ogilvy UK's Amelia Torode supports the new HFSS advertising regulations. She argues the ban combats child obesity and forces smarter, more creative brand building. Read her full analysis.
Key 2026 Pension Reforms Explained
Major UK pension reforms in 2026 will change how you save and access retirement income. Learn about dashboards, targeted support, and new consolidation rules.
UK bans junk food ads on TV and online to tackle obesity
New UK regulations restrict TV and online ads for high-fat, salt, and sugar foods. Experts debate if this will help tackle the nation's growing childhood obesity crisis.
UK junk food ad ban aims to curb childhood obesity
New UK rules ban junk food ads online and pre-9pm on TV to protect children. With obesity rates twice as high in deprived areas, this public health move aims to narrow health inequalities. Explore the details and debate.
Full list of junk foods banned from TV ads before 9pm
A major UK junk food advertising ban is now in force, targeting HFSS products high in fat, salt, and sugar. Discover the full list of restricted foods and the government's childhood obesity strategy.
UK junk food advert ban comes into full effect
A major ban on TV and online ads for unhealthy food and drinks is now law in the UK. The government says it will prevent 20,000 cases of childhood obesity. Find out which products are affected.
UK junk food advert ban comes into full force
A landmark TV and online ban on advertising unhealthy food and drinks is now in effect. The government says it will prevent 20,000 childhood obesity cases. Read the full details.
Global Media loses £140m despite £898m revenue
Media giant Global, owner of LBC and Capital, reports a £140m pre-tax loss as turnover climbs to £898m. Discover the financial details and regional performance of the UK's leading radio and outdoor advertising group.
UK junk food ad ban begins, but brand ads like Cadbury's gorilla allowed
A landmark UK ban on junk food ads before 9pm and online is now in force. However, a major loophole allows brand advertising like Cadbury's iconic drumming gorilla, sparking criticism from health campaigners.
Unilever's Vaseline Bets Big on TikTok Creator Economy
Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.
Public demands stricter UK gambling advertising rules
New polling reveals overwhelming public support for stricter UK gambling advertising regulations. As pressure mounts on ministers, campaigners urge action to protect children from pervasive ads.
The 'Hey You!' Marketing Trend: Authenticity Crisis
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
Apple warns of critical iPhone zero-day security flaws
Apple issues urgent update for iOS 26.2 to patch critical WebKit vulnerabilities already exploited in targeted attacks. Protect your device now.
Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Government bans unwanted advertising mail from 2026
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
£5m spent on TfL gambling ads since Khan's ban promise
Sadiq Khan's 2021 pledge to ban gambling ads on London's transport network remains unfulfilled, with firms spending nearly £5m in the interim. The Mayor's office blames a lack of government guidance.
Eccleston's 'hero' anti-gambling PSA calls out stars like Danny Dyer
Doctor Who star Christopher Eccleston releases powerful 15-minute anti-gambling film, 'Stacking the Deck', calling for ad restrictions and criticising celebrity endorsements. Read the full story and find support links.
London Crime Falls 18% in Targeted Police Hotspots
A targeted Met Police operation in 20 London town centres cut crime by 18% and boosted arrests by a third over summer 2025. Discover how focused patrols and plain-clothed ops made the capital safer.
ASA bans train firms' 'best price' ads
The Advertising Standards Authority has banned misleading 'best price' claims from ScotRail, Greater Anglia, and My Train Ticket. Discover what this means for UK rail passengers and fare transparency.
Guardian's Christmas Culture Quiz: Celebrities, Panto & Puzzles
Test your festive knowledge with the Guardian's bumper Christmas culture quiz. From pantomime stars to snowy TV plots, see if you can top the leaderboard. Download the app for more puzzles!
UK bans junk food TV ads before 9pm watershed
The UK government has announced a watershed ban on TV ads for HFSS foods before 9pm. Discover how this new policy aims to tackle childhood obesity and its impact on the food industry.
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