From Commuter Town to Potential London Borough
The Berkshire town of Slough, famously depicted in Ricky Gervais' The Office, is experiencing a remarkable resurgence. Located just fifteen minutes from London Paddington via the Elizabeth Line, this once-maligned town is now at the centre of serious discussions about being formally absorbed into Greater London.
Why Londoners Are Flocking to Slough
With London's average house price sitting at a staggering £661,329, Slough's average of £406,684 presents a compelling alternative. According to the 2021 census, the town of approximately 160,000 people has become a magnet for those priced out of the capital, particularly with the permanence of hybrid working models.
David Arfield, branch manager at Cameron King Estate Agents, highlighted the transformative effect of transport links. "The Elizabeth line and the rail station that connect it across London is one of Slough's best assets," he explained. The town is served by three stations: Burnham, Taplow, and the mainline Slough station, creating seamless connections from Reading and Maidenhead right across Central London.
Arfield noted that commuters from areas like Hayes, Uxbridge, and Southall are now moving to Slough, where commute times are similar or even less, but property is significantly more affordable.
Overcoming a Challenged Reputation
Slough's journey hasn't been without its difficulties. The town has grappled with a reputation problem, compounded by a lack of investment in its town centre and the well-publicised bankruptcy of its council.
Arfield acknowledged these challenges, stating that the departure of major retail chains led to an influx of gambling shops and pawn brokers, which damaged the town's image. However, a concerted regeneration effort is now underway.
Councillor Wal Chahal is optimistic about Slough's future. "It's got the connections," he asserted, pointing to the 30-minute Elizabeth Line journey to Bond Street and quick links to Heathrow Airport and the M4 motorway. He also emphasised the town's employment strengths, including one of Europe's largest industrial estates.
The council's vision includes revitalising the town centre, cracking down on anti-social behaviour, and notably, bringing a university back to Slough within the next six to eight months. This initiative, potentially in partnership with Reading University, aims to inject vibrancy through an increased student population.
Slough's Hidden Gems and Attractions
Beyond the property market and transport links, Slough offers unique leisure activities that are drawing visitors:
- Salt Hill VR: A futuristic virtual reality arcade offering immersive experiences from £12 for 30 minutes.
- Go Jump In: A vast trampoline park featuring 120 interconnected trampolines and activities like dodgeball and foam pits, with full access costing £14.45 per hour.
- Windsor and Eton Brewery: A nearby craft brewery in Windsor offering public tours, including the Duke Street Experience every Saturday for £25 per person.
As London's boundaries continue to be debated, Slough stands as a testament to how improved transport and strategic investment can transform a town's fortunes, making it a serious contender for those seeking London access without London prices.
