In a move set to bring a dose of joy to Britain's bathrooms, iconic British designer Anya Hindmarch has turned her creative eye to a new high street institution. Following her wildly popular supermarket makeovers, Hindmarch has now partnered with Boots for a playful, limited-time collaboration that reimagines everyday pharmacy and beauty staples.
From Supermarkets to Pharmacy Counters
Anya Hindmarch is renowned for transforming the mundane into the covetable. Her previous collaborations with major supermarkets like Sainsbury's, Waitrose, and Morrisons saw products flying off the shelves. Now, she is applying her unique design sensibility to the heart of the British high street: Boots.
Speaking about the partnership, Hindmarch expressed her enthusiasm for the project. "This is a truly iconic collaboration for me – Boots is part of the very fabric of the UK," she said. "The chance to play with, and 'Anya-ise', everyday toiletry essentials has been the most fun project. I hope it will animate bathrooms and bring smiles to people’s mornings in January, when we all need a lift."
What's in the Collection?
The collection takes some of Boots' most familiar products and injects them with bold graphics and witty details. Expect to see Hindmarch's signature touch on items like nail varnish remover, hand sanitiser, toothpaste, and beauty blenders. The collaboration proves that even the most practical items can possess personality and charm.
True to form, the range also includes a special edition of Hindmarch's famous Universal Bag. This version features a crisp white and Boots-blue colour scheme, adorned with vintage-style typography and design nods to classic pharmacy coats and dispensaries. It's a blend of nostalgia and contemporary style that feels both fresh and familiar.
Launch Dates and Availability
The collection will have an exclusive first launch at the Anya Hindmarch Village Hall store on Pont Street in London. It will be available there from January 10 until March 8, 2026.
For those unable to visit the London store, the entire range will be available to shop online at boots.com from March 8. However, the collaboration is strictly for a limited time, prompting fans to act quickly to avoid disappointment.
This partnership between a beloved designer and a trusted pharmacy brand is more than just a product line; it's a celebration of British high street heritage. It serves as a colourful reminder that a little design magic can turn daily routines into moments of delight.
