Lidl's Bakery-Inspired Easter Eggs: Chocolate Croissant and Doughnut Delights
Lidl has just unveiled an innovative new range of bakery-inspired Easter eggs, turning its beloved pastry treats into chocolatey delights for the 2026 holiday season. The German discount supermarket chain, renowned for its popular in-store bakery that sells an impressive 122 All Butter Croissants every minute, is now offering two pastry-themed eggs that are sure to captivate shoppers.
What's in the New Bakery Easter Egg Collection?
The brand new collection features two standout products:
- Deluxe Belgian Chocolate Croissant Bakery Egg: This golden, caramelised white chocolate shell is complete with biscuit and shortbread pieces, a milk chocolate drizzle, and cocoa nibs. Priced at £9.99 with the Lidl Plus app or £12.99 without, it offers a more affordable alternative to similar viral products from competitors.
- Deluxe Belgian Chocolate Doughnut Bakery Egg: Featuring a Belgian milk chocolate shell infused with shortbread and fudge pieces, topped with caramelised white chocolate and fudge sprinkling. It retails for the same price as the croissant egg, with similar discounts for app members.
Returning Favorites and Additional Treats
Lidl is also bringing back several popular Easter products from 2025:
- Deluxe Chocolate Layered Eggs in salted caramel and caramelised biscuit flavours (£11.99)
- Deluxe Ripple Eggs (£5.79) in new varieties: white chocolate and strawberry, and milk chocolate caramel with pretzel crunch
Availability and Launch Details
The entire Easter snack range will be available in Lidl stores starting March 1, 2026, but only while stocks last. Shoppers are advised to act quickly to secure these limited-edition treats before they sell out.
Broader Easter Treat Landscape
Lidl isn't the only retailer innovating for Easter 2026. Marks & Spencer has recently launched Sunny Side Up Whips, described as "a cheeky take on a chocolate classic" with fluffy white mallow and zesty orange sauce. M&S has also brought back Speckled Egg Cookies and packets of Speckled Eggs, which customers have praised as superior to Cadbury Mini Eggs.
The Easter treat market continues to evolve with creative interpretations of traditional chocolate eggs, offering consumers more variety and innovative flavor combinations than ever before.
