Meghan Markle's As Ever lifestyle brand has introduced a new product: an anniversary candle priced at $64 (approximately £48), designed to celebrate eight years of marriage between the Duchess of Sussex and Prince Harry. The candle, described as "modern and elegant" and housed in a "beautiful ceramic vessel," aims to evoke the feeling of "warm sunshine and blue skies, surrounded by love and laughter."
The Candle's Details
According to the As Ever Instagram account, the candle is named Signature Candle No 519 and features notes of Moroccan mint, white tea leaves, and a back note of woodsy cardamom. The brand claims it "evokes the freshness of a day in the English countryside." However, critics have questioned the relevance of this description, noting that Markle has not visited England since September 2022, aside from stopovers at Heathrow Airport.
Reactions and Criticism
The launch has sparked a mixed reaction. Some find the concept of a candle commemorating an eighth wedding anniversary—traditionally not a milestone—unusual. Others question the high price point, with one observer noting that $64 is roughly half the cost of a weekly grocery shop. The candle is seen by some as an attempt to monetize the couple's relationship, targeting wealthy and gullible consumers.
Despite the criticism, the product aligns with As Ever's previous offerings, such as jams and other candles, which have found an audience. The brand continues to expand its product line, leveraging Markle's public profile.
Broader Context
This is not the first time the couple has faced scrutiny over commercial ventures. However, the anniversary candle has reignited debates about the appropriateness of profiting from personal milestones. Supporters argue it is a romantic gesture, while detractors view it as excessive.
As Ever has not commented on the backlash, but the product remains available for purchase on the brand's website.
