Marks & Spencer is launching a pioneering new collection of food specifically created to help customers who are using weight-loss injections maintain a balanced and healthy diet.
What's in the new M&S Nutrient Dense range?
The high street retailer's new Nutrient Dense range features 20 carefully formulated products. The line-up is designed to assist people in meeting their daily recommended intake of essential fibre, vitamins, and minerals, which can be challenging when appetite is reduced. The collection includes items like salads, prepared meals, and a Super Seeded Oaty Bread.
One standout product is the H5O shot, which contains five botanical ingredients selected and validated by scientists at the Royal Botanic Gardens, Kew. The range also offers coconut water, cold-pressed ginger juice, fruit and vegetable fibre supplements, and sea moss.
Responding to a surge in weight-loss drug use
This strategic move by M&S directly responds to the rapidly growing number of people using GLP-1 agonist medications like Wegovy and Mounjaro for weight management. Data from life science analytics firm IQVIA, provided to the Telegraph, shows a dramatic increase in purchases.
In July, 2.49 million packs of these drugs were purchased, a massive jump from 493,000 in the same month the previous year. Sales reportedly climbed by another million between July and August. It is estimated that roughly 90 per cent of users obtain these injections privately, via online services or high street pharmacies.
While the NHS has begun a limited rollout of Mounjaro under strict eligibility criteria, projecting to treat around 240,000 people over three years, the private market is driving significant consumer demand.
Filling a nutritional gap in the UK diet
Nutrient-dense foods provide a high concentration of vitamins, minerals, fibre, and protein relative to their calorie content. M&S cited the government's National Diet and Nutrition Survey 2025, which found that 96 per cent of the UK population fails to meet the daily fibre recommendation.
Annette Peters, Head of Food Trends at M&S, explained the thinking behind the range: "The Nutrient Dense range is so exciting and is also incredibly useful for anyone trying to hit their nutritional targets. It is also great if customers are reducing their food intake, such as those using weight-loss medication."
She added, "We know the use of GLP-1 medications is growing, so it's more important than ever to ensure that even if people are eating smaller portions, we help provide them with the right level of nutrients. We have challenged ourselves to make products that are denser in nutrients than calories."
The complete Nutrient Dense range will be available in M&S Foodhalls from January 5, offering a new option for health-conscious shoppers and those managing their diet alongside medical weight-loss support.
