Polar Capital, a London-based investment firm, is planning to use artificial intelligence to grow its assets under management without increasing its headcount, according to a report by Financial News.
AI Strategy for Growth
The firm intends to deploy AI tools to enhance investment processes, improve efficiency, and scale operations. Polar Capital's CEO, Gavin Rochussen, stated that the technology could allow the company to manage significantly more assets without proportional staff increases.
Current Staff and Assets
As of late 2023, Polar Capital managed approximately £18 billion in assets with around 150 employees. The firm aims to expand its assets under management to £25 billion or more within the next few years, largely through AI-driven efficiencies rather than hiring.
Impact on Operations
Rochussen emphasized that AI would be used to automate routine tasks, analyze data, and support investment decisions, freeing up staff for higher-value activities. The move reflects a broader trend in the asset management industry toward technology adoption to reduce costs and improve performance.
Industry Context
Polar Capital is not alone in this approach. Many asset managers are exploring AI to enhance returns and operational efficiency. However, the firm's explicit goal of growing assets without adding staff sets it apart, highlighting a strategic shift toward capital-light growth models.



