Holland & Barrett, one of the UK's largest high street health chains, is opening a pop-up wellness pub called The Wellness Tap this Thursday and Friday, July 9-10, where instead of beer, customers can order pints of electrolytes. The move comes as new research commissioned by the brand reveals that more than one third (34%) of Brits suffer from seasonal FOMO, feeling pressured to pack events into every weekend, and nearly 30% find managing their summer social calendar akin to a 'second job.'
Brits feeling the summer strain
According to the research, 70% of Brits say a busy summer schedule impacts their mind and body, with 34% experiencing fatigue, 29% feeling physically rundown, and 29% dehydrated. Additionally, almost one in six (17%) believe their ability to engage in social plans will be completely depleted by the end of July. Yet only 29% of people actively overhaul their wellness routine when summer plans become overwhelming. The Wellness Tap aims to address this by offering electrolyte drinks on tap, expert advice, and wellness products.
Defending the British pub
While the concept promotes health, critics argue it undermines the essence of pub culture. Pubs have long been a British institution, with social benefits beyond alcohol. A 2017 University of Oxford study found that moderate alcohol consumption at the pub with friends improves wellbeing, and those who consider themselves 'locals' feel happier and more socially engaged. A 2026 study by Greene King showed that two in five (41%) Brits would pay up to 20% more to live near a great local pub. The pub is seen as a second home, a place for connection and relaxation, not necessarily health optimization.
Wellness versus tradition
The debate highlights a tension between modern wellness trends and cherished traditions. While binge drinking is unhealthy, many argue that enjoying a few pints without guilt is liberating, especially in an era of calorie tracking and GLP-1 culture. The pop-up, open only for two days, may be a novelty, but it raises questions about whether wellness can coexist with the traditional pub experience. As one commentator put it: 'Long live the British boozer – the version without the health guilt-trip.'
