Morrisons has announced the nationwide installation of male sanitary bins in its toilets across all stores to raise awareness for prostate cancer. The grocer has become the first supermarket to meet ‘The Bog Standard’ guidelines, which support men with incontinence, including many who have undergone life-saving prostate cancer treatment.
Backed by Prostate Cancer UK, the move combines customer feedback with the supermarket’s crusade to continuously improve accessibility and inclusive facilities for shoppers. It follows the retailer’s recent introduction of stoma-friendly toilets across all its supermarkets in March 2026, and new NHS messaging on its own-brand bath and shower products to help more people spot possible cancer symptoms earlier — both supermarket firsts.
Prostate Cancer Statistics
One in eight men will get prostate cancer, and the chances rocket to one in four if you’re Black. As many as 60 per cent of men who have a radical prostatectomy (surgical removal of the whole prostate and the prostate cancer cells inside it) may experience urinary incontinence. But despite this, suitable disposal facilities in public gents loos are limited. Research by phs Group showed 34 per cent of respondents said that they no longer do their grocery shopping as a result of incontinence.
Previous Accessibility Initiatives
Last year, Morrisons installed Sensory Support Boxes in all stores to help autistic shoppers. David Scott, Corporate Affairs Director at Morrisons, said: “We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores. By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence. Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide.”
