Category : Search result: sports sponsorship


How Brands Can Win at the 2026 World Cup

With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.

Mastercard Sponsors London City Lionesses

Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.

LA 2028 Olympics Sponsorship Tops $2bn Milestone

The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.

TNT Sports loses Champions League and rugby rights

TNT Sports suffers a double blow as it loses UK rights to the Champions League and international rugby. Analysis reveals the broadcaster's strategy to balance the books and future challenges.

Cricket and Rugby Union Surge in UK Popularity

New EY research reveals cricket and rugby union have surged into the UK's top 10 most popular sports, signalling a shift in fan engagement. Discover the full rankings and insights.

Sports Quiz: Ashes Defeats, Arsenal Goals & Medals

Challenge your sports knowledge with our weekly quiz. Covering cricket's Ashes, Arsenal's goals, Deaflympics medals, and major events in football, rugby, and motor sport. Take the test now!

Keeps Secures £1.2M Funding from Investor Rush

London-based sports platform Keeps closes £1.2 million funding round as investors target sports sector. Discover how this impacts UK sports technology investment landscape.

Gambling firms' £2bn ad spend sparks tax row

British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.

Birmingham City's £1.2bn stadium wants Lionesses

Birmingham City unveil plans for a new £1.2bn stadium, 'The Powerhouse', and aim to make it the permanent home for the England women's national team. Discover the ambitious vision.

TNT Sports' Shaky Ashes Debut Analysed

Analysis of TNT Sports' first Ashes broadcast in Australia, where Alastair Cook and Becky Ives carried a stripped-back production. Discover how the coverage fared.

Bull Riding Enters Sports Science Era Amid Boom

Rodeo is transforming as bull riding embraces sports science. Discover how modern training methods are revolutionising this traditional sport while preserving its rugged heritage.

Ashes Test Day One: Cricket Summer Returns

The iconic Ashes Test cricket series launches today, bringing summer excitement to Britain despite economic concerns. Follow all the action and get your First Dog merchandise.

Top 12 Fitness Gifts Vetted by CrossFit Coach

Discover the ultimate fitness gift guide for UK enthusiasts, featuring CrossFit-tested gear from Nike to Lululemon that will transform workouts. Shop smarter this season.

Sky Sports TikTok for women fails after 3 days

Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.

JD Sports hit by UK youth unemployment

JD Sports warns annual profits will be at lower end of forecasts as high youth unemployment and lack of spare cash among under-25s causes a 3.3% sales slide in the UK, its worst-performing market.

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